Calculating Content Marketing ROI

Calculating Content Marketing ROI

Calculating Content Marketing ROI by Carlin Leung This post comes with a spreadsheet for calculating content marketing ROI. Get it here. Content ROI seems to be a bit of a mystery for a lot of marketers. Ask any marketer how they’re measuring the success of their...
Improve the Accuracy of Average Time on Page

Improve the Accuracy of Average Time on Page

Improve the Accuracy of Average Time on Page by Carlin Leung Originally published on the Quietly Blog In today’s data-driven climate, publishers can collect countless details about reader behaviour. If you’ve been in the game a while, you know that there’s always an...
How to Calculate Conversion Rate: A Simple Guide

How to Calculate Conversion Rate: A Simple Guide

How to Calculate Conversion Rate: A Simple Guide by Carlin Leung Originally published on the Quietly Blog If you’ve spent any time in the world of digital marketing, you’ve undoubtedly heard about the power of the conversion rate. It’s not uncommon to see digital...
Calculating Statistical Significance in Web Analytics

Calculating Statistical Significance in Web Analytics

Calculating Statistical Significance in Web Analytics by Carlin Leung Originally published on the Quietly Blog What is statistical significance and why does it matter for your site? If you’re wondering how to measure the success of your company’s campaigns and overall...