by Sofia Tang | May 6, 2018 | Analytics
Calculating Content Marketing ROI by Carlin Leung This post comes with a spreadsheet for calculating content marketing ROI. Get it here. Content ROI seems to be a bit of a mystery for a lot of marketers. Ask any marketer how they’re measuring the success of their...
by Sofia Tang | Apr 20, 2018 | Analytics
Improve the Accuracy of Average Time on Page by Carlin Leung Originally published on the Quietly Blog In today’s data-driven climate, publishers can collect countless details about reader behaviour. If you’ve been in the game a while, you know that there’s always an...
by Sofia Tang | Feb 3, 2018 | Analytics
How to Calculate Conversion Rate: A Simple Guide by Carlin Leung Originally published on the Quietly Blog If you’ve spent any time in the world of digital marketing, you’ve undoubtedly heard about the power of the conversion rate. It’s not uncommon to see digital...
by Sofia Tang | Jan 23, 2018 | Analytics
How to Set up Goals and Conversions in Google Analytics by Carlin Leung Originally published on the Quietly Blog Have you ever tried to use Google Analytics’ out-of-the-box metrics to learn more about how your site is performing? If so, chances are you were trying to...
by Sofia Tang | Sep 25, 2017 | Analytics
Calculating Statistical Significance in Web Analytics by Carlin Leung Originally published on the Quietly Blog What is statistical significance and why does it matter for your site? If you’re wondering how to measure the success of your company’s campaigns and overall...
by Sofia Tang | Apr 1, 2015 | Analytics
Making the Most Out of Your Facebook Ads: Best Practices by Carlin Leung & Anna Zhao Originally published on the Quietly Blog Facebook Ads can be a tough beast to handle. You open up the ad editor and WHAM! a wall of drop-down menus, statistics and form fields...
