by Carlin Leung | May 6, 2018 | Analytics
Calculating Content Marketing ROI by Carlin Leung ; Blog Contact This post comes with a spreadsheet for calculating content marketing ROI. Get it here. Content ROI seems to be a bit of a mystery for a lot of marketers. Ask any marketer how they’re measuring the...
by Carlin Leung | Apr 20, 2018 | Analytics
How to Improve the Accuracy of Average Time on Page by Carlin Leung Originally published on the Quietly Blog ; Blog Contact In today’s data-driven climate, publishers can collect countless details about reader behaviour. If you’ve been in the game a while, you know...
by Carlin Leung | Feb 3, 2018 | Analytics
How to Calculate Conversion Rate: A Simple Guide by Carlin Leung Originally published on the Quietly Blog ; Blog Contact If you’ve spent any time in the world of digital marketing, you’ve undoubtedly heard about the power of the conversion rate. It’s not uncommon to...
by Carlin Leung | Jan 23, 2018 | Analytics
How to Set up Goals and Conversions in Google Analytics by Carlin Leung Originally published on the Quietly Blog ; Blog Contact Have you ever tried to use Google Analytics’ out-of-the-box metrics to learn more about how your site is performing? If so, chances are you...
by Carlin Leung | Sep 25, 2017 | Analytics
Calculating Statistical Significance in Web Analytics by Carlin Leung Originally published on the Quietly Blog ; Blog Contact What is statistical significance and why does it matter for your site? If you’re wondering how to measure the success of your company’s...
by Carlin Leung | Apr 1, 2015 | Analytics
Making the Most Out of Your Facebook Ads: Best Practices by Carlin Leung & Anna Zhao Originally published on the Quietly Blog ; Blog Contact Facebook ads can be a tough beast to handle. You open up the ad editor and WHAM! a wall of drop-down menus, statistics and...
