Calculating Content Marketing ROI
Content ROI seems to be a bit of a mystery for a lot of marketers. In this post, I’ll highlight a couple of ways you can more accurately calculate content marketing ROI, along with a free template.
read more
Improve the Accuracy of Average Time on Page
Average time on page in Google Analytics can be skewed depending on how you’ve set up your analytics. Here’s how you can use this to your advantage.
read more
Determining your Content Marketing Goals
When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog.
read more
How to Calculate Conversion Rate: A Simple Guide
In digital marketing, the conversion rate is one of the most important metrics of success. Read on to learn how to calculate conversion rates for your site.
read more
How to Set up Goals and Conversions in Google Analytics
If you’re only using Google Analytics’ out-of-the-box metrics, you can do better. Learn how you can use goals and conversions to understand site performance
read more
Calculating Statistical Significance in Web Analytics
What’s statistical significance and why does it matter in web analytics? Read on to find out how to accurately measure the success of your marketing efforts
read more
SEO Basics: What Is SEO and Why Should I Care?
Originally published on the Quietly Blog So you’ve finally built that beautiful site—maybe it’s your own personal blog, or perhaps it’s a shiny new page for your brick and mortar business. It might even be a personal page or a website you made just for fun. Either...
read more
Making the Most Out of Your Facebook Ads: Best Practices
We’ve crafted a guide outlining some best practices and tips to create Facebook ads and learn more about your audience along the way.
read more