Blog - Carlin Leung - Product and Marketing Analytics Professional

Calculating Content Marketing ROI

May 6, 2018 | Analytics

Content ROI seems to be a bit of a mystery for a lot of marketers. In this post, I’ll highlight a couple of ways you can more accurately calculate content marketing ROI, along with a free template.

Improve the Accuracy of Average Time on Page

Apr 20, 2018 | Analytics

Average time on page in Google Analytics can be skewed depending on how you’ve set up your analytics. Here’s how you can use this to your advantage.

Determining your Content Marketing Goals

Apr 15, 2018 | Content Marketing

When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog.

How to Calculate Conversion Rate: A Simple Guide

Feb 3, 2018 | Analytics

In digital marketing, the conversion rate is one of the most important metrics of success. Read on to learn how to calculate conversion rates for your site.

How to Set up Goals and Conversions in Google Analytics

Jan 23, 2018 | Analytics

If you’re only using Google Analytics’ out-of-the-box metrics, you can do better. Learn how you can use goals and conversions to understand site performance

Calculating Statistical Significance in Web Analytics

Sep 25, 2017 | Analytics

What’s statistical significance and why does it matter in web analytics? Read on to find out how to accurately measure the success of your marketing efforts

SEO Basics: What Is SEO and Why Should I Care?

Oct 17, 2015 | SEO

SEO Basics: What Is SEO and Why Should I Care?by Carlin Leung Originally published on the Quietly Blog So you’ve finally built that beautiful site—maybe it’s your own personal blog, or perhaps it’s a shiny new page for your brick and mortar business. It might even be...

Making the Most Out of Your Facebook Ads: Best Practices

Apr 1, 2015 | Analytics

We’ve crafted a guide outlining some best practices and tips to create Facebook ads and learn more about your audience along the way.