Carlin Leung

Marketing Analytics | Digital Strategy | Product Management

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My name’s Carlin—I’m a numbers-centric marketing strategist, results-driven product manager, and experience-focused educator who’s always on the hunt for new work and speaking opportunities. Whether you’re looking support for a project, or a speaker at an event, I’m happy to chat—just give me a shout.

I'm all about the numbers


I currently work at Quietly, a data-driven services and consulting agency specializing in content marketing. As the product strategist, I make sure that our content marketing software, Quietly Insights, is well designed, continually improved, and effectively marketed.

I also ensure that Quietly’s research and analytics processes are in line with leading industry standards. If you’re looking for a data-savvy marketer, analyst or manager for a project, I’m happy to help.

I'm passionate about teaching


From designing hands-on electronics summer camps and consulting schools on their tech ed curriculum, to building and teaching digital marketing curricula, I believe knowledge is best when shared—I’ve been in educational roles for nearly 10 years.

Currently, I teach digital marketing at RED Academy and the Nimbus School of Recording Arts, but am looking for more opportunities to share my knowledge on digital analytics/strategy and tech education.

I've been told I talk too much...


…so I make the most of it. Whether I’m running workshops, hosting webinars, or participating in panels, I’m excited to share my views and insight. If I’m talking anyways, I might as well find an interested audience!

I’d love to speak or run a workshop at your next event. If you’re looking for someone with expertise in digital marketing, marketing analytics or tech education, let’s start a conversation.

Calculating Content Marketing ROI

Content ROI seems to be a bit of a mystery for a lot of marketers. In this post, I’ll highlight a couple of ways you can more accurately calculate content marketing ROI, along with a free template.

Improve the Accuracy of Average Time on Page

Average time on page in Google Analytics can be skewed depending on how you’ve set up your analytics. Here’s how you can use this to your advantage.

Determining your Content Marketing Goals

When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog.

How to Calculate Conversion Rate: A Simple Guide

In digital marketing, the conversion rate is one of the most important metrics of success. Read on to learn how to calculate conversion rates for your site.

How to Set up Goals and Conversions in Google Analytics

If you’re only using Google Analytics’ out-of-the-box metrics, you can do better. Learn how you can use goals and conversions to understand site performance

Calculating Statistical Significance in Web Analytics

What’s statistical significance and why does it matter in web analytics? Read on to find out how to accurately measure the success of your marketing efforts

SEO Basics: What Is SEO and Why Should I Care?

Originally published on the Quietly Blog So you’ve finally built that beautiful site—maybe it’s your own personal blog, or perhaps it’s a shiny new page for your brick and mortar business. It might even be a personal page or a website you made just for fun. Either...

Making the Most Out of Your Facebook Ads: Best Practices

We’ve crafted a guide outlining some best practices and tips to create Facebook ads and learn more about your audience along the way.

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